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The Magpies 

Our unique niche

is at the intersection of communication, marketing and science. We break down complex ideas and apply marketing know-how to explain concepts in plain language that people connect with. And, because we’re farm kids at heart, we understand the principles and values that drive the agricultural industry. With a little bit of spirit and a whole lot of dedication, we’re determined to help your brand grow.

We’re a women-led team

of communication professionals witha  serious passion for all things AG. We're problem solvers, creatives, communicators and big (BIG!) picture thinkers. 

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Jean Clavelle,


Director of Business Strategy, Founder

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Jean has a background in agribusiness and communicating with technical audiences. Today she applies that knowledge in problem-solving, creating clarity in messaging and strategic planning to support ag-based businesses in achieving their goals.

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Kim Kennett,  

Communications Director, Founder

Kim worked as a manager in the not-for-profit sector. Her contributions to the Magpie team - and our clients - include extensive communications experience, writing/editing skills, and a well-versed understanding of educational practices. 

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Serra McSymytz, 

Creative Director

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Serra brings a diverse portfolio of work in marketing to audiences across the agriculture value chain. Magpie clients benefit from her creative eye and passion for finding the right way to reach their audience across a range of media.

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Is this you? 

Join our team!

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We are a family-minded collective of Saskatoon-based communications professionals who want to grow our community. Our positions are contract roles, allowing maximum flexibility for you to pick up as many or as few jobs as you want. We are looking to partner with creative, business-minded professionals who uphold our philosophy. 

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Our Story
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Our Story

We get asked a lot: WHY MAGPIE?


Love ‘em or hate ‘em, Magpies are memorable. They’re beautiful, intelligent and persistent. And while we will admit they’re a tad on the noisy side, they’re also exceptional communicators.

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Great communication

is the key to success in every area of business. Our mission is to advance the Canadian agriculture industry by supporting businesses and non-profits with powerful communication and marketing solutions that help fuel growth, achieve goals and drive profit.


And our vision? It’s bold. We want to change the way the agriculture industry communicates.

(Hey, you’ve gotta have goals, right?)

Our beginning

as an AG communications company was sparked in 2017 after Kim and Jean came together to apply their storytelling background and passion for science while collaborating on Agriculture in the Classroom’s snapAG project. We enjoyed the process – and the partnership – and took the leap to start Magpie.


But we realized that if we really wanted to achieve our vision, we'd need to grow. So in 2022, Serra came on board, bringing with her a unique creative perspective and marketing expertise.

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we are a small but mighty team that doesn’t just “get” agriculture – we live it. And when it comes to communication services, we’re not satisfied with “good enough.” We’ll work with you to craft a compelling narrative that showcases your unique story, your exceptional qualities and your unbeatable value.

Ready to get started? 


We’ve assembled a team of pros in all the important areas: graphic design, printing, web development, SEO and Google Ads, photography and videography. Together, we deliver a complete suite of marketing and communications services.

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Our core beliefs

Operate with integrity

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We want to build a reputation as a trusted and honest service provider.

Do good work

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We provide clients with excellence and exceptional value.

Focus on teamwork

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Collaboration is an inherent part of the way we work and think. 

Prioritize relationships

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Our business is built on strong, long-lasting partnerships with clients, the industry we work in and each other.

Emphasize growth

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We want to achieve growth in all things – personally, professionally, for our clients and our business.

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