Core Messaging
The critical framework that explains how you're different and why your customers should care.
Core messaging influences
all your marketing and communications activities. It captures who you are, what you do, why you do it and what your audience can expect from you. Defining your brand in such a way gives you and your team a foundation of plug-and-play concepts to build campaigns and branded content on.
Core messaging
is the key points you want your audience to remember about your brand. It articulates the principles that are at the heart of what you do and is the main ingredient in every successful marketing campaign. Through the core messaging process we capture the truths about your business, define what you have to say and explain your unique value to your customers. When we're done, you'll have a dozen pages of simple, repeatable and memorable language that captures your essence, defines your business and describes what makes you special.
Messaging creates clarity
around your business's products and services and also defines what you aren’t, preventing misconceptions about your company for customers and employees. Core messaging lets you establish boundaries around your brand and helps you carve out your special niche for more focused marketing and content development.
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Our clients use core messaging:
As a tool for onboarding employees – to provide a comprehensive overview of the company, which enhances their first experience by empowering them from day one and increasing long term engagement.
To support a cohesive sales team – by ensuring everyone understands business priorities and knows how to talk about the products and the company with a unified voice.
As a foundation for marketing campaigns – because you have a better grasp of who your target customer is, how to talk to them, where to find them and can explain how you are different from your competitors.
To create consistency throughout all customer touchpoints – from the way you answer the phone to the design of your website – no matter who your customers talk to, they receive the same compelling message.
