From emerging brands to industry leaders, we work with agribusinesses at every stage of growth and budget, helping them build the marketing foundations they need to move their businesses forward.
What we did
Branding & Messaging
Category
Ag Tech Start-Up
The Ask
As a startup, Xact Agriculture came to a point where they needed to refine their positioning and product messaging. The team saw an opportunity to further define their brand, sharpen their positioning and align their marketing with long-term business goals.
Magpie partnered with Xact to build a comprehensive brand and marketing foundation. We developed a full brand framework articulating their story, tone of voice, vision, mission and core values alongside clearly defined audience segments and customer personas. We then translated this into a strong value proposition and messaging system that highlights customer outcomes and the real impact of their technology. This work was carried through into strategic pillars, key messaging and a funnel matrix mapping the customer journey and decision points.
What we did
Marketing Execution
Category
Ag Retail
Co-op Moose Jaw Ag Division needed a shift in communication strategies to better connect with their audience, support product and service awareness and position themselves as a premier service provider for growers in their trading area.
Magpie developed a customer engagement strategy based on key brand messages that included email, social, print and radio. We provided technical writing for newsletters and articles, along with multiple brochures highlighting key products and services.
What we did
Branding & Messaging
Category
Ag Equipment Retail
Norheim Equipment Co. needed a stronger, more cohesive brand presence that reflected the quality of their equipment and positioned them clearly within a competitive market.
Magpie developed refined brand messaging to clearly communicate Norheim’s value and market position. We led a logo and brand redesign to modernize their visual identity, alongside strategic guidance and execution support to ensure consistency across all touch points.
What we did
Logo Redesign
Category
Wool Cooperative
As a long-standing organization within the sheep industry, CCWG needed to evolve its external positioning to better reflect its role as a modern, stabilizing force. This included refining messaging for key audiences and updating its visual identity to signal growth while respecting its heritage.
Magpie refined CCWG’s messaging, ensuring clarity and alignment across audiences. We also led a logo refresh balancing legacy visuals with a more modern, approachable look and delivered a full brand package including logo, colour palette and typography.
What we did
Website Development
Category
Farmer-led Association
Refine the SaskFSA messaging to reflect the complex nature of drainage management for a variety of audiences.
By engaging with industry, their team and other stakeholders, we developed a cohesive messaging framework that defined the challenges and environmental, economic and production opportunities of drainage
management in Saskatchewan. It also included persuasive copy explaining why SaskFSA membership is critical to the agricultural sector's viability.
What we did
Brand Foundations
Category
Crop Inputs Retail
Develop corporate messaging to define their unique business model, extensive product listing and proprietary crop protection items.
Conducted comprehensive interviews with management, their agronomists, sales team and others, along with a review of the business’s formal research publications to develop compelling brand messaging that could be used throughout their communications activities.
What we did
Technical Writing
Category
Industry Association
Collaborate with lead researchers and industry stakeholders to create research articles for the Diverse Field Crop Cluster (DFCC).
Through background research, interviews and a thorough writing, review and editing process, Magpie produced 17 “Research Snapshot” articles on DFCC research related to camelina, flax, carinata, mustard, and sunflower adapted to a grower audience. The information included an overview of DFCC research, along with the value of the crop to growers.
What we did
Content Development
Category
Consumer Engagement Network
CFF is the most successful consumer engagement engine in Canada, representing the entire industry. To support their objectives, they required extensive science-based information developed for a non-farming and non-technical audience.
We developed 80 consumer-centric articles that focused on seasonal local fruits and vegetables, information about farm management strategies and content that answered consumers’ biggest concerns about how their food is produced.
What we did
Marketing Support
Category
Ag Tech
Define PrüvIT’s unique value for potential tech investors in the global marketplace and for national industry groups across Canada.
Magpie created messaging that explained the complexities of their proprietary livestock data-sharing system, which blends private blockchain networks with AI, biometrics and deep machine learning, and its potential impact on livestock producers’ profitability. Then we created a visually appealing design aesthetic that the brand could build around as the company grew.
