What we did
Brand Managing
Category
Agriculture & Industry
As a startup, Xact Agriculture came to a point where they needed to refine their positioning and product messaging. The team saw an opportunity to further define their brand, sharpen their positioning and align their marketing with long-term business goals.
Magpie partnered with Xact to build a comprehensive brand and marketing foundation. We developed a full brand framework articulating their story, tone of voice, vision, mission and core values alongside clearly defined audience segments and customer personas. We then translated this into a strong value proposition and messaging system that highlights customer outcomes and the real impact of their technology. This work was carried through into strategic pillars, key messaging and a funnel matrix mapping the customer journey and decision points.
What we did
Brand Managing
Category
Agriculture & Industry
Co-op Moose Jaw Ag Division needed a shift in communication strategies to better connect with their audience, support product and service awareness and position themselves as a premier service provider for growers in their trading area.
Magpie developed a customer engagement strategy based on key brand messages that included email, social, print and radio. We provided technical writing for newsletters and articles, along with multiple brochures highlighting key products and services.
What we did
Brand Managing
Category
Agriculture Retail, Equipment and Services
Norheim Equipment Co. needed a stronger, more cohesive brand presence that reflected the quality of their equipment and positioned them clearly within a competitive market.
Magpie developed refined brand messaging to clearly communicate Norheim’s value and market position. We led a logo and brand redesign to modernize their visual identity, alongside strategic guidance and execution support to ensure consistency across all touch points.
What we did
Brand Managing
Category
Agriculture Retail, Equipment and Services
As a long-standing organization within the sheep industry, CCWG needed to evolve its external positioning to better reflect its role as a modern, stabilizing force. This included refining messaging for key audiences and updating its visual identity to signal growth while respecting its heritage.
Magpie refined CCWG’s messaging, ensuring clarity and alignment across audiences. We also led a logo refresh balancing legacy visuals with a more modern, approachable look and delivered a full brand package including logo, colour palette and typography.
What we did
Brand Messaging
Category
Agriculture & Industry
Refine the SaskFSA messaging to reflect the complex nature of drainage management for a variety of audiences.
By engaging with industry, their team and other stakeholders, we developed a cohesive messaging framework that defined the challenges and environmental, economic and production opportunities of drainage
management in Saskatchewan. It also included persuasive copy explaining why SaskFSA membership is critical to the agricultural sector's viability.
