Communication fuels innovation. It builds more productive teams and improves employee engagement. It enhances customer satisfaction and retention, magnifies brand awareness, fosters trust and drives sales.

It's vital to your company's success.

We make communications work for you.

Communication to grow your business on.

Communication

DEFINITION:

is everything you do to share information between your business and its audiences.

It's the email to shareholders, the memo to your supply chain, the newsletter to subscribers, the discussion with your employees, the tweet, post, reel and latest upload to YouTube.

The Magpie Group is a boutique communications firm focused on supporting the Canadian agriculture industry. We use persuasive language, creative perspective and strategic solutions to improve our clients’ communications activities for sustainable growth and profits.

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Our services:

Communications Audits

This is a comprehensive review of your organization's current communications efforts. We examine the way your team interacts with each other, your customers - and the world - to identify areas for improvement.

Strategy & Execution

We develop cohesive and integrated communications and marketing strategies designed to reach your core audience across multiple platforms (social media, email and direct mail campaigns, print and digital advertising, etc.). We can also provide ongoing support to execute these strategies.

Science Communication

Magpie specializes in agricultural science and technical writing services, including science communications, consumer translations, product and technical spec sheets, articles and reports. We can translate science-based topics , analyze publications and develop appropriate messaging for both technical and non-technical audiences.

Core Messaging & Brand Identity

We craft messaging that captures the most powerful truths about your business based on an extensive analysis. The outcome is a complete document of meaningful and authentic language you can use to improve the sales process, inform your team and generate margin.

Writing & Design

Words are the foundation of sound communication. The right words command your customers’ attention, enhance trust and keep them coming back for more. From brochures, newsletters and advertisements to websites and social media content, we offer a wide range of copywriting and graphic design services for all your communications activities.