Magpie Group

The Ask:
As a startup, Xact Agriculture came to a point where they needed to refine their positioning and product messaging. The team saw an opportunity to further define their brand, sharpen their positioning and align their marketing with long-term business goals.

Outcome:
Xact Ag now has a strategic brand and marketing framework that strengthens their position in the market, supporting strategic growth with awareness and ensures consistency across all customer touchpoints.

Large row of silver grain silos behind a green wheat field under a partly cloudy blue sky.

CFF is the most successful consumer engagement engine in Canada representing the entire industry. To support their objectives, they required extensive science based information developed for a non-farming and non-technical audience.

We developed 80 consumer-centric articles that focused on seasonal local fruits and vegetables, information about farm management strategies and content that answered consumers’ biggest concerns about how their food is produced.

Develop corporate messaging to define their unique business model, extensive product listing and proprietary crop protection items.

Conducted comprehensive interviews with management, their agronomists, sales team and others, along with a review of the business’s formal research publications to develop compelling brand messaging that could be used throughout their communications activities.

The Ask: Define PrüvIT’s unique value for potential tech investors in the global marketplace and for national industry groups across Canada.

Outcome: Successfully launched at the Animal AgTech Innovation Summit in San Francisco, March 2023. Messaging served as the foundation for a revised website built by their internal team, sales and marketing assets, and was used to position the business with potential investors and customers.

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