Meet the Team
Trusted support
The Magpie Group is a women-led, Saskatchewan-based team dedicated to improving communications and marketing for agribusinesses and industry non-profit clients across Canada.
Jean
Clavelle
BSA, MSc, PAg
CEO, FOUNDER
Kim Kennett
BSHEc, MCEd
CFO, FOUNDER
As former farm kids and passionate champions for Canadian agriculture, we're honoured to support our clients and help tell their stories.
Jean Clavelle, CEO Magpie Group
We get asked a lot: Why "Magpie"?
Love ‘em or hate ‘em, Magpies are memorable. They’re beautiful, intelligent and persistent. And while we will admit they’re a tad annoying, they’re also exceptional communicators.
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That's why our mission is to empower the resilience of the Canadian agriculture industry by supporting businesses and non-profits with powerful communication and marketing solutions.
Our journey began in 2017 when Kim and Jean bridged their storytelling ability and scientific passion during a collaborative venture with Agriculture in the Classroom's snapAG project. We quickly learned that AG businesses didn't have communications and marketing support they needed from marketing agencies that truly understood the industry. We decided to use our skills and partnership to fill that void. ​
Today, our small yet powerful team is deeply committed
to helping clients succeed.
​Communication is the key to success in every area of business. Period.
If you can't explain why customers should buy from you—clearly and consistently—they won’t.
We focus on clarity first by starting with your Brand Message. Many agencies create campaigns without a strong value proposition, but we ensure every piece of marketing is rooted in a clear, compelling message.