Meet the Team
Revealing your extraordinary.
At Magpie Group Communications + Marketing, we believe every agribusiness holds untapped potential. Our mission is to uncover that potential, transforming how agriculture brands communicate, operate and grow.
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CEO, Founder
BSA, MSc, PAg
Jean Clavelle
"I'm passionate about Canadian AG and feel incredibly fortunate to work alongside businesses that champion and support our farmers."
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Strategic Marketing Manager
MA
Alessya Lautner
"Being part of Magpie means getting to dive into technology and brand strategy. For me, this is the perfect blend of purpose and growth."
CEO, Founder (retired)
Kim Kennett
BSHEc, MCEd
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Communications & Business Development Manager
Colette Willock
B. Comm.
"I believe every brand has a story worth telling. I help clients tell theirs in a way that connects strategy, identity & purpose.
As former farm kids and passionate champions for Canadian agriculture, we're honoured to support our clients and help tell their stories.
Jean Clavelle, CEO Magpie Group
We get asked a lot: Why "Magpie"?
Love ‘em or hate ‘em, Magpies are memorable. They’re beautiful, intelligent and persistent. And while we will admit they’re a tad annoying, they’re also exceptional communicators.
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That's why our mission is to empower the resilience of the Canadian agriculture industry by supporting businesses and non-profits with powerful communication and marketing solutions.
Founded in 2017 by Jean Clavelle and Kim Kennett, Magpie Group emerged from a shared passion for agriculture and communication. Jean's background in agribusiness and technical communication complemented Kim's expertise in the non-profit sector and educational practices. Their collaboration began with Agriculture in the Classroom's snapAG project, highlighting a gap in communications support for AG businesses—a gap Magpie Group was created to fill.​
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Today, our small yet powerful team is deeply committed
to helping clients succeed.
​Communication is the key to success in every area of business. Period.
If you can't explain why customers should buy from you, clearly and consistently, they won’t.
We focus on clarity first by starting with your Brand Message. Many agencies create campaigns without a strong value proposition, but we ensure every piece of marketing is rooted in a clear, compelling message.