top of page

About Us

Trusted support

The Magpie Group is a women-led team of strategic professionals dedicated to improving the communications and marketing efforts of agribusinesses and industry non-profit clients across Canada.

Jean
Clavelle

BSA, MSc, PAg

CEO, FOUNDER

MagpieHeadshots-08019_edited.jpg

Kim Kennett

BSHEc, MCEd

CFO, FOUNDER

MagpieHeadshots-08065_edited.jpg

We get asked a lot:
Why "Magpie"?

Love ‘em or hate ‘em, Magpies are memorable. They’re beautiful, intelligent and persistent. And while we will admit they’re a tad annoying, they’re also exceptional communicators.

 

​Communication is the key to success in every area of business. Period.

 

That's why our mission is to advance the Canadian agriculture industry by supporting businesses and non-profits with powerful communication and marketing solutions.

 

Our journey began in 2017 when Kim and Jean bridged their storytelling ability and scientific passion during a collaborative venture with Agriculture in the Classroom's snapAG project. We quickly learned that AG businesses didn't have communications and marketing support they needed from companies that truly understood the industry. We decided to use our skills and partnership to fill that void. â€‹ 

 

Today, our small but mighty team is deeply passionate about helping clients succeed.

Our Story

Why (we think) clients choose us:

AGRICULTURAL EXPERTISE

We work exclusively with AG clients and understand the science, psychology and nuances behind farmers' decisions. 

PERSONALIZED, BOUTIQUE SERVICE

From small projects to comprehensive campaigns, we craft solutions that align with your budget, resources and unique business needs.

TECHNICAL WRITING & SCIENCE COMMUNICATION

Our knowledge of agriculture allows us to translate complex ideas into clear, relatable messaging that resonates with audiences.

WE DIG DEEP

Our proven process goes beyond the surface to discover what makes you stand out from the crowd.

bottom of page