Meet the Team
Revealing your extraordinary.
At Magpie Group Communications + Marketing, we believe every agribusiness holds untapped potential. Our mission is to uncover that potential, transforming how agriculture brands communicate, operate and grow.
Jean
Clavelle
BSA, MSc, PAg
CEO, FOUNDER
Kim Kennett
BSHEc, MCEd
CFO, FOUNDER
As former farm kids and passionate champions for Canadian agriculture, we're honoured to support our clients and help tell their stories.
Jean Clavelle, CEO Magpie Group
We get asked a lot: Why "Magpie"?
Love ‘em or hate ‘em, Magpies are memorable. They’re beautiful, intelligent and persistent. And while we will admit they’re a tad annoying, they’re also exceptional communicators.
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That's why our mission is to empower the resilience of the Canadian agriculture industry by supporting businesses and non-profits with powerful communication and marketing solutions.
Founded in 2017 by Jean Clavelle and Kim Kennett, Magpie Group emerged from a shared passion for agriculture and communication. Jean's background in agribusiness and technical communication complemented Kim's expertise in the non-profit sector and educational practices. Their collaboration began with Agriculture in the Classroom's snapAG project, highlighting a gap in communications support for AG businesses—a gap Magpie Group was created to fill.​
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Today, our small yet powerful team is deeply committed
to helping clients succeed.
​Communication is the key to success in every area of business. Period.
If you can't explain why customers should buy from you—clearly and consistently—they won’t.
We focus on clarity first by starting with your Brand Message. Many agencies create campaigns without a strong value proposition, but we ensure every piece of marketing is rooted in a clear, compelling message.