Services
Clear Messaging. Smart Strategy. Real Results.
Magpie’s three-step process ensures your brand stands out, connects with the right audience and drives business growth.
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Brand Messaging & Market Positioning
We conduct a deep audit and analysis of your business, communications, customer insights and competitive landscape to uncover key positioning opportunities. We’re not starting from scratch—we’re building on what you’ve already begun and uncovering the nuances of what truly matters to your audience.
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What this includes:
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Customer & Market Research: Understand purchasing motivations and what resonates with growers, producers and ag professionals in your target audience.
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Brand Positioning Strategy: Define what makes your business unique and why customers should choose you.
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Messaging Framework: Develop a compelling narrative that ensures consistency across all marketing and sales efforts.
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Starting at $14,000
Brand Messaging & Market Positioning
Starting at $14,000
We conduct a deep audit and analysis of your business, communications, customer insights and competitive landscape to uncover key positioning opportunities. We’ll build on what you’ve already begun to uncover the nuances of what truly matters to your audience.
Includes:
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Customer & Market Research: Understand purchasing motivations and what resonates with growers, producers and ag professionals in your target audience.
-
Brand Positioning Strategy: Define what makes your business unique and why customers should choose you.
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Messaging Framework: Develop a compelling brand message that ensures consistency across all marketing and sales efforts. ​
Why this matters
Enhanced Bottom Line
Farm customers represent tens or even hundreds of thousands of dollars annually. Understanding what drives their buying decisions fundamentally changes how you market and sell to them.
Messaging that Hits the Mark
Clear messaging ensures ads, content and campaigns work together to drive conversions, not confusion.​​
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Competitive Advantage
An authentic value proposition helps customers instantly recognize your value and why they should choose you .
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Strategy Development
Starting at $9,000
Messaging alone won’t drive growth—it needs a strategic plan to reach the right customers and create results.
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Sales & Marketing Alignment: Ensure messaging is consistent across all touchpoints.
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Channel Strategy: Identify the most effective digital, content and advertising channels for your audience.
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Campaign Planning & Content Creation: Map out high-impact marketing to build brand awareness, engagement and conversions.
How this impacts your business
Effective Marketing Spend
You get the most out of every budgeted dollar. No more wasted efforts on disconnected tactics or campaigns that don't generate results.
A Clear Roadmap
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Marketing and sales are aligned and intentional, rather than based on guesswork.
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Lead Generation
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Expect more qualified leads and higher conversion rates when tactics are strategic, measurable and optimized.
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Management & Execution
Starting at $2,500 per month
The final step is bringing the strategy to life with well-executed campaigns, content and advertising backed by data-driven insights and optimization. Whether you need fractional CMO services or full time campaign management, we're here to provide boutique support.
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Content Development: We create compelling content that drives lead generation and engagement.
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Marketing Execution & Campaign Management: Implement campaigns across channels.
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Performance Tracking: Measure key metrics and refine strategies for sustained success.
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What this means for operations
A Dedicated Team
You have a marketing team at your disposal. Social media? We'll manage it. Ad campaigns? On it! Graphic design? A suite of creative geniuses is ready to execute on your needs.​
Customer Pipeline
We'll help with lead generation and building a portfolio of qualified potential customers. Not to mention the compelling messaging your sales team can use to convert leads into sales.
Sustainable Growth
A brand framework as a tangible business asset, ensuring consistency, long-term success and customer loyalty.
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I was particularly impressed with their ability in drafting key messages for the campaign and developing products that fit with our agricultural audience. With our successful social media campaign, we exceeded our targets for survey responses. I heartily recommend Magpie for your marketing needs.​
Deb Hauer, Former Manager, AgriLMI, Canadian Agriculture Human Resource Council