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  • Writer's pictureJean Clavelle

The Value of Working with an Agency that Gets AG

Updated: Sep 1, 2023

Agriculture is one of the oldest and most important industries in the world. With a growing population and the increasing demand for food, it’s essential for AG businesses to keep up with the times and find new ways to share their story. One way to do this is by working with an agriculture marketing company that understands a farm audience and can better relate to your customers.

An agriculture marketing agency speaks farm culture and AG science.

Finding a marketing agency with a background in Canadian farming practices can be difficult but necessary to provide a unique perspective for your business. They know the culture, language and science of AG and are well-versed in the challenges and opportunities that come with working in this field. This makes them better equipped to develop effective marketing strategies and messaging that resonates with farm audiences.

One major benefit of working with a firm that is embedded in the industry is the ability to tailor messaging to specific agricultural sub-sectors. For example, a marketing company that specializes in working with growers will understand the unique needs and concerns of the crop sector and can craft messaging that speaks directly to them.

Whether your product addresses soil health and nutrient loss, or offers technology for better production and inventory management, the pain points are unique. Tailoring your marketing to the modern producer can help build trust and credibility with customers, which can lead to increased loyalty and sales.

Another benefit is that AG communicators can keep up with the rapidly changing technology landscape. Agriculture is becoming increasingly high-tech, with precision AG and other advancements revolutionizing the way producers farm. A marketing company that is familiar with these advancements and the science behind them can help businesses promote these changes and create more successful marketing strategies that work.

In addition, an agriculture marketing agency can help businesses make fundamental connections with farmers and other industry players. They recognize the importance of building relationships in this industry and can develop marketing strategies that emphasize the value of community and networking. This helps AG businesses create a strong presence in the industry and become a trusted resource for their customers.

Farmer and Rep shake hands in field
Farmer and Rep shake hands in field

Overall, working with communicators who understand agriculture can be a game changer. It can help businesses build trust with their customers, better promote new technologies and trends, and become a valuable resource for their community. By partnering with a marketing company that truly comprehends the unique challenges and opportunities of agriculture, businesses can unlock their full potential and achieve success in this dynamic and vital industry.

And hey, the Magpie Group has made it our vision to improve the way the agriculture industry communicates. If you feel like other marketing agencies are missing the mark or the process is just harder than it should be... Let's talk.

"I was particularly impressed with their ability in drafting key messages for the campaign and developing products that fit with our agricultural audience. With our successful social media campaign, we exceeded our targets for survey responses. I heartily recommend Magpie for your marketing needs.”​
Deb Hauer, Manager, AgriLMI, Canadian Agriculture Human Resource Council
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